Selected Work
Selected Work
In June 2025, Faith Kipyegon aimed to break her 4-minute record and become the fastest woman to run a mile (again). We sifted through hundreds of hours of documentary footage to build the story of Faith Kipyegon vs. The 4-minute Mile.
Agency: Conscious Minds Role: Creative Lead CD: Alicia Bee
Launch AV
Social AVs
Full Live-Stream
Press — Dezeen Designboom Forbes NYT
After Dark Tour, Global Launch
A women's-only global race tour to "take back the night." Part night club energy, part run club grit, this was about connecting thousands (50k) runners around the world.
We helped Nike shape the series launch with scalable headlines, look and feel, and messaging that began on social but extended to billboards, digital signage, experiential etc.
Agency: Conscious Minds Role: CD / Writer CD/Art: Karin Schwarz
Nike Camp Vomero
Nike brought a handful of breakthrough competitive long-distance runners to Hawaii as a pre-launch test of the new Vomero design. Our team helped shaped messaging rollout and tone for the content stunt.
Agency: Conscious Minds Role: CD / Writer CD/Art: Karin Schwarz
Runners Helping Runners
Brand social and in-store visuals for the "Runners Helping Runners" platform, featuring real runners of Los Angeles. If you run, you're a runner.
Agency: Conscious Minds Role: ACD / Writer ACD/Art: Alice Chiapperini CD: Reef Younis Director (NYC): Ocean Vashti Jude ACD/Art (NYC): Alicia Bee CD (NYC): Lauren Kusmierczak
Nike NYC — Who Are You Running For?
Runner film written and captured for Nike NYC and Nike Running channels. New York runs different.
Due to production delays, cult fans of Severance had to wait three years for its second season. Even SZA was mad.
We kicked off a cross-platform PR blitz as if posted from the fictional Lumon itself — all to further infuriate fans. Content darkness expanded into different flavors of in-world messaging and propaganda until Severance was "normalized" from cult status to mainstream.
Press — TechCrunch Indie Wire Billboard
Winner: 2026 Webby, Social Advertising & Music
Before any official announcement, we dropped this without explanation.
Once in the office, they could get refining with a Lumon-approved score remix by ODESZA.
Across LinkedIn account, we rolled out a corporate empowerment series.
Sunday Scaries Collab
Agency: Ralph Role: ACD / 360 Lead Team: Chelsea Gagliano, Liv Price, Jess Cristofaro, Caroline Morrow CD: Rohit Thawani Production: Juju Ling, Joey Schaefer
The Instigators is a heist movie that's unapologetically Boston. We soon pitched Apple on a content strategy that leaned hard into the city's personality, promising our clients "mass. appeal."
This included a FaceTime gone-wrong, a Q&A with blue collar Bostonians, DuoLingo collab, Dunkin' takeover, etc.
Agency: Ralph Role: ACD Creative Leads: Anna-lucy Terry, Chelsea Gagliano
Launch Stunt
Brand Collab Content
Q&A Stunt
At 18 years old, Aurora Straus was asked to choose between two passions. We worked with BMW to tell her inspiring story on International Women's Day.
Agency: Serviceplan Role: Sr. Writer Sr. AD: Dasha Erkina ECD: Jay Benjamin Director: Rachel McDonald, Biscuit DP: Rachel Morrison
Press — The Drum
For two years, I helped lead channel strategy, content development, and creative positioning across Amazon Music's main and emerging channels. At any given point, we wanted content to draw in fans with pieces that felt personal and mid-process.
Agency: Laundry Service Role: Lead Writer CD: Nath Mallon, Chris Kitahara Design: Mae Decena, Sammy Spiteri, Jonathan Funes
Prime Day Show
On-set capture for Amazon's first virtual concert series. We wanted to give fans an idea of what was to come, but not a clear one.
Lil Nas X Holiday
Over the 2020 holidays, Amazon kicked off a series of live performances hosted by Lil Nas X. We worked with the team to write/capture promo shorts centered around LNX's whole vibe.
Amazon Music HD
Artists hit pause on their favorite moment in a recorded track. With HD, you can hear every little detail.
@Playmorepods
Podcasts vary, everyone likes what they like. So we dropped into NY with Davis Burleson and just asked everyone, 'hey what podcasts do you like?'
Bose was releasing a new model — headphones designed to go from gaming to everyday use. We built their launch around this duality. Now you can play everything.
Agency: Laundry Service Role: Writer CD: Nath Mallon, Chris Kitahara Animator: Siena Mae
Agency: Havas Role: Writer Art Director: Eduardo Camacho CD: Israel Garber Director (Rebrand): No Brushing Director (Holiday): Dexter Brierley Director (Mom): Craig Brownrigg
Edible Is Lovible — Rebrand
The fruit basket brand came to us wanting to drop the "Arrangements" from their name. So we removed it — and built a world around the first word instead. Launch anthem, social, and radio.
Let Us Do the Talking
Do you need to get someone a gift for the holidays? Do you barely know them?
This Is About Mom
This Mother's Day wasn't about mom.
Helped the HOKA team kick off a new tone of branded social content. This new channel ventures into more editorial storytelling, embedded in not only the running scene, but broader cultural hustle.
First up, creatives in the fashion industry. They're always on the fly.
Agency: Rosewood Role: ACD, Copy CD: Conner Needham
Hoka NY Fashion Week
Creator Feature
Cielo X1 Launch
A Super Bowl spot and subsequent campaign for TDA, the first online broker to offer 24-hour trading. Somehow Lionel Richie came up and it went from there.
Press — Time Billboard The Drum
WINNER — CANNES LION, MUSIC & FILM
Agency: Havas Role: Writer Art Director: Eduardo Camacho CDs: Keith Scott / Paul Johnson Director: Brian Aldrich
All Night Long — :60
:30
Inspiration
Katseye, Pinky Up
Behind the scenes · 2026
Rostam, American Stories
35mm
Hyena Cover: Hayden
Cover shoot
Katseye Beautiful Chaos, BTS
Behind the scenes · 2025
Spring Fling
35mm
Brady
35mm
Out II
35mm
Portrait III
Digital
Mondo Blondo
35mm
Portrait II
35mm
Portrait
35mm
Laed '23
35mm · 2023
Out
35mm
Behind the scenes · 2025
35mm
Digital
35mm
35mm
35mm
35mm
35mm · 2023
35mm
Behind the scenes · 2026
Single Art
Video BTS
35mm
Cover shoot
35mm
Nick is a freelance creative director based in Los Angeles. For 12+ years he's developed conceptual, insight-driven campaigns, social content, and earned media ideas for brands in athletics, fashion, music, and tech. His work has been recognized by Cannes Lions, the Webby's, the Clios, Adweek, IndieWire, Billboard, and TechCrunch.
Outside advertising, he shoots imagery for music and style clients, and binges old episodes of Survivor or Girls on HBO.
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Client Experience
Nike Global · Nike Running · Nike LA · Meta · AppleTV · Apple Music · A24 · Oakley · Warner Bros. · Focus Features · Amazon · BMW · Bose · Lyft · Dockers · Lufthansa · Tic Tac · Hasbro
Agency Experience
CP+B · Rosewood · CM Studios · Laundry Service LA/NY · Wasserman · Havas NY · Grey NY · Ralph · Motive LA · Special Guest · Draft FCB · Serviceplan NY
Services
Creative Direction · Copywriting · Social & Partnership Creative · Visual Direction · Photography · Direction · Team Leadership