Nike — Breaking 4

In June 2025, Faith Kipyegon aimed to break her 4-minute record and become the fastest woman to run a mile (again). We sifted through hundreds of hours of documentary footage to build the story of Faith Kipyegon vs. The 4-minute Mile.

Press — Dezeen Designboom Forbes NYT

Agency: Conscious Minds Role: Creative Lead CD: Alicia Bee

Launch AV

Social AVs

Nike — Running

Agency: Conscious Minds Role: ACD / Writer ACD/Art: Alice Chiapperini CD: Reef Younis

Nike Running — Runners Helping Runners

Brand social and in-store visuals for the "Runners Helping Runners" platform, featuring real runners of Los Angeles. If you run, you're a runner.

Nike NYC — Who Are You Running For?

Runner film written and captured for Nike NYC and Nike Running channels. New York runs different.

Director: Ocean Vashti Jude ACD/Art: Alicia Bee CD: Lauren Kusmierczak

Apple TV — Severance

Due to production delays, cult fans of Severance had to wait three years for its second season. Even SZA was mad. We answered with a cross-platform PR blitz from the fictional Lumon — to further infuriate fans with darkly in-world messaging, and normalize Severance until it broke from cult status to mainstream.

We hope your outie enjoys all assets equally.

Press — TechCrunch Indie Wire Billboard

Agency: Ralph Role: ACD / 360 Lead Team: Chelsea Gagliano, Liv Price, Jess Cristofaro, Caroline Morrow CD: Rohit Thawani Production: Juju Ling, Joey Schaefer

Before any official announcement, we dropped this without explanation.

Severance
Severance

Once in the office, they could get refining with a Lumon-approved score remix by ODESZA.

Across LinkedIn account, we rolled out a corporate empowerment series.

Sunday Scaries Collab

Sunday Scaries x Severance Sunday Scaries x Severance
Sunday Scaries x Severance Sunday Scaries x Severance

Apple TV — The Instigators

The Instigators is a heist movie that's unapologetically Boston, so we pitched Apple with a content strategy that leaned hard into the city's quirks and chaos. We threw the cast on a FaceTime gone-wrong, found real Bostonians to put our cast on the spot, and put a New England spin on partner collabs.

Agency: Ralph Role: ACD Creative Leads: Anna-lucy Terry, Chelsea Gagliano

Launch Stunt

Brand Collab Content

Q&A Stunt

BMW — Power Has Come a Long Way

At 18 years old, Aurora Straus was asked to choose between two passions. We worked with BMW to tell her inspiring story on International Women's Day.

Press — The Drum

Agency: Serviceplan Role: Sr. Writer Sr. AD: Dasha Erkina ECD: Jay Benjamin Director: Rachel McDonald, Biscuit DP: Rachel Morrison

BMW BMW
BMW BMW BMW
BMW BMW

Amazon Music — Social AOR

For two years, I helped lead channel strategy, content development, and creative positioning across Amazon Music's main and emerging channels. We built launch podcast-focused content initiatives, and evolved the voice and content direction of the primary music channel.

Agency: Laundry Service Role: Lead Writer CD: Nath Mallon, Chris Kitahara Design: Mae Decena, Sammy Spiteri, Jonathan Funes

Prime Day Show

Teaser on-set capture for Amazon's first virtual concert series. We wanted to give fans an idea of what was to come, but not a clear one.


Lil Nas X Holiday

Over the 2020 holidays, Amazon kicked off a series of live performances hosted by Lil Nas X. We worked with the team to write/capture promo shorts centered around LNX's whole vibe.

Amazon Music HD

Artists hit pause on their favorite moment in a recorded track. With HD, you can hear every little detail. In light of "All I Want For Christmas" turning 25, Amazon let us jump on Twitter and connect any song to Mariah's staple.

Bose — Play Everything

Bose was releasing a new model — headphones designed to go from gaming to everyday use. We built their launch around this duality. Now you can play everything.

Agency: Laundry Service Role: Writer CD: Nath Mallon, Chris Kitahara Animator: Siena Mae

Bose

Edible

Agency: Havas Role: Writer Art Director: Eduardo Camacho Creative Director: Israel Garber

Edible Is Lovible — Rebrand

The fruit basket brand came to us wanting to drop the "Arrangements" from their name. So we removed it — and built a world around the first word instead. Launch anthem, social, and radio.

Director: No Brushing


Let Us Do the Talking

A holiday campaign built on a single insight: Edible is a risk-free gift. Great for the person you barely know — your boss, your neighbor, your frenemy. We wrote six spots around that idea.

Role: Writer, Co-Director Director: Dexter Brierley


This Is About Mom

A Mother's Day TVC. This Mother's Day wasn't about mom.

Director: Craig Brownrigg

Hoka — Fly Human Fly

2026

Helped evolve HOKA's social voice and conceptual social film content. We aimed to turn the channel into something more editorial and embedded in the true running scene around the country. Real people, all in flight.

Agency: Rosewood Role: ACD, Copy CD: Connor Needham

Hoka NY Fashion Week

Creator Feature

Cielo X1 Launch

Katseye BTS

Behind the scenes · 2024

Brady

35mm

Portrait III

Digital

Out II

35mm

Mondo Blondo

35mm

Portrait II

35mm

Portrait

35mm

Laed '23

35mm · 2023

Out

35mm

Katseye BTS

Behind the scenes · 2024

Brady

35mm

Portrait III

Digital

Out II

35mm

Mondo Blondo

35mm

Portrait II

35mm

Portrait

35mm

Laed '23

35mm · 2023

Out

35mm

Creative director and photographer based in Los Angeles, raised in Texas.

For 12+ years Nick has developed branded content and integrated creative for brands Nike, Apple, and Amazon with a focus on human-first storytelling. Outside of advertising, he shoots imagery for music and local clientele in Los Angeles.

Services

Creative Direction · Brand Strategy · Copywriting · Social & Creator Partnership Creative · Visual Direction & Treatments · Photography · Directing · New Business · Creative Mentorship

Client Experience

Nike Global · Nike Running · Nike LA · Meta · AppleTV · Apple Music · A24 · Oakley · Warner Bros. · Focus Features · Amazon · BMW · Bose · Lyft · Dockers · Lufthansa · Tic Tac · Hasbro

Agency Experience

CP+B · Rosewood · CM Studios · Laundry Service LA/NY · Wasserman · Havas NY · Grey NY · Ralph · Motive LA · Special Guest · Draft FCB · Serviceplan NY

Honors

Cannes · Clios · London International Awards · Webby's · One Show · Addy's